How 4 Young Entrepreneurs Grew Their Side Hustles into $1 Million+ Businesses Using Facebook

A recent Bankrate study reveals that over a third of U.S. adults now have a side hustle, earning an average of $891 a month. While many are content with this additional income, a growing number of side hustlers are working hard to increase their earnings, sometimes aiming to replace their full-time salaries with the money they make from these side ventures.

'Persistence, creativity, and adaptability are key to building a profitable side hustle.'
Iuliia Burmistrova/Getty Images

The appeal of starting an online side hustle is clear, especially for individuals seeking flexible hours or the opportunity to work from home. With platforms such as Etsy, eBay, TikTok, Shopify, and Facebook, entrepreneurs can offer services or sell products that generate extra income. Freelance writing, tutoring, graphic design, web development, and product flipping are just a few examples of side hustles that have become lucrative for many.

This year, Success Above featured four individuals who used Facebook to successfully grow their side businesses into million-dollar ventures. These entrepreneurs shared their journeys, from jewelry design to junk removal to print-on-demand apparel, providing valuable advice for aspiring business owners.

1. Karen Frederick: From Stay-at-Home Mom to Jewelry Mogul

Karen Frederick launched her jewelry and accessories brand, Kole Jax Designs, in 2012 with the goal of creating a fulfilling, flexible career while being present for her children. Frederick was passionate about jewelry and, after learning how to cut glass and solder through online tutorials, she opened an Etsy shop and a Facebook page to promote her creations. Her Facebook page quickly gained popularity, attracting over 10,000 followers, which was instrumental in her brand's rapid growth.

By 2018, Kole Jax Designs reached its first seven-figure year, and has since generated more than $10 million in total revenue.

Frederick's Success Tip: "Don't overthink it—just start. There’s no perfect time to begin a business. Invest your earnings back into the company early on and embrace both failure and change as opportunities for growth."

2. The McKinney Brothers: Turning Junk Into a $1 Million Business

Kirk and Jacob McKinney, high school students, started Junk Teens in 2021 as a junk-removal business, initially flipping items they found on Facebook Marketplace. After quitting their grocery store jobs, the brothers expanded their operation to include junk removal, repurposing, reselling, and donations. By 2023, Junk Teens generated $910,000 in revenue and is projecting $1.2 million for 2024.

McKinney Brothers' Success Tip: "Keep it simple. Too many people overcomplicate things. For us, junk removal is as easy as picking up junk, getting paid, and moving on. Momentum is key—always build on your growth, and choose a business that aligns with your passions."

3. Carlos Ugalde: From Layoff to $3 Million in Revenue

After being laid off in 2018, Carlos Ugalde started House of Chingasos, a print-on-demand apparel brand. With limited knowledge of digital marketing, Ugalde took a trial-and-error approach, setting up a Shopify store, creating designs, and running Facebook ads. His business earned $2,500 in its first month and saw rapid growth, reaching nearly $3 million in revenue by 2023, with a nearly 70% increase from the previous year.

Ugalde's Success Tip: "Don’t let obstacles stop you. Make the decision to succeed and pursue it with determination. Stay flexible, and never stop learning."

How to Start Your Own Profitable Side Hustle

These success stories highlight the potential of side hustles in the digital age. Whether you're passionate about creating jewelry, offering services like junk removal, or selling custom apparel, online platforms provide the perfect opportunity to turn a hobby into a thriving business. As these entrepreneurs have shown, persistence, creativity, and adaptability are key to building a profitable side hustle.

For anyone looking to embark on their own entrepreneurial journey, take inspiration from these stories and remember: the time to start is now!

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